Is the customer really king?
Is the customer really king?
Another Customer Service Training Article from Ron Kaufman
Is the customer really king?
We often hear ‘the customer is king’. I don’t believe it.
First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s tough to disregard a king.
Second, in certain cultures, the king was revered but also feared. Hardly the best metaphor to bring closeness between your customers and your staff.
Third, the idea of a king implies that everyone else is not. I don’t see the benefit of putting your customers on a throne if it means you and your team must live below them.
Perhaps it makes more sense to say ‘the service provider is king’. I mean this in the most responsible way.
A benevolent king once traveled his realm in the disguise of a common man. He went to see for himself the quality of life his people experienced each day. Upon his return he made the changes required. If the streets were dirty, he had them cleaned. If a government office was ineffective, he had it fixed. If the people lacked some important goods or service, he arranged for needed improvements.
Key Learning Point
If you were the benevolent king or queen, reigning over your service domain, what changes would you make for the better?Royal Action Steps
Search your organization in the disguise of a common customer. Visit your company website. If it’s slow or confusing, get it fixed. Call your service department. If the help is not personal and pleasant, make it so. Access your information hotline. If you find a telephone tree more frustrating than functional, take out your royal shears and prune it.About the Author:Right Selection - Event Management invites professional speakers, trainers, and consultants to share their expertise in various fields of learning with the corporate community. The Events division organises: * Success Seminars inviting participation from the corporate community. * Customised Workshops for individual companies
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